Case Study: USA Diving Winter nationals
The 2021 USA Diving Winter National Championships was held December 13-18, 2021 in Bloomington, Ind. 119 athletes from across the U.S. traveled to compete for the opportunity to represent USA Diving at the upcoming FINA World Championships and World University Games. To promote the event and sport, we created a comprehensive PR and Marketing Plan resulting in over 950,000 Livestream views, and 500+ media mentions equating to over $5.8m ad equivalency.